+971 2 6266614




Course: Social & Digital Marketing Masterclass

Date                 : 6TH & 7TH DECEMBER 2015
Location         : Abu Dhabi - UAE.
Price                 : $1000
Registration : Online Registration
Contact           : +971 2 6266614

Brochure         :

CLIENT’S TESTIMONIALS:

“I attended one of the seminars that Lawrence ran a few months ago. I found him very charismatic and professional. Moreover, as we all judge on content, I can say that he has actually made a positive impact on my own strategy and I have already proactively recommended him to ex-colleagues. I rate
him, highly.” August 10, 2010
Andy Parker, Business Development and Planning Manager, Bridgethorne

“I attended a Social Online Networking Workshop where Lawrence went through in great detail about using Networking Websites and Thinking outside of the box and have a broad approach to all the resources that are available. I found his workshop innovative and definitely worth going to.”
July 20, 2010
Top qualities: Personable, Expert, Creative
Kiran Raval

“I would both like to say a very big thank you for organising and running such a fantastic seminar. The venue, topic and the presenter were all first class and cannot be knocked in anyway whatsoever. I have been to many seminars, presentations, and workshops and it is rare that you come across somebody who can 'engage' their audience as well as Lawrence. Our business is web site design and management and we have recently been going through a rebranding as we now see ourselves as more diverse than this as we now offer 'Ethical email marketing', SEO workshops, IT training as well as web site design. Today's seminar confirmed the information that we have already been sharing with our clients but as important to us we also learnt a load more interesting stuff as well, BRILLIANT. I am a firm believer in the fact that you will never know everything so we can always learn and we certainly did that today so thank you. I would really love to be kept informed of any future seminars that you intend to run in the future and thank you once again.”
Mike & Sue O'Keefe – 2digital.co.uk

They have a wealth of really useful knowledge and tips that I will put to use to enhance ST*R Learning's E-marketing. His presentation skills are excellent and his passion for his area of expertise comes across in his delivery. He makes his content very accessible to all levels of expertise in E-commerce by avoiding the use of three letter abbreviations and jargon. My learning objectives were met and exceeded in the seminar I attended.
Thank you for all of your support.
Carolle – Davidel.com

I would like to take this opportunity to thank you for the time and effort you obviously put into the presentation you gave last week. I found it so helpful and informative, in this maze of internet you made the information all so palatable and digestible, better still you have encouraged me to action.
Thanks again and keep up the good work
Agnes Remice - VASSELL TRAINING SERVICES

INTERNATIONAL ENGAGEMENTS

Understand the mindset of UAE Digital Consumers…
After all marketing is about Psychology.

Having trained some of the biggest advertising groups and international brands across the UK, Pakistan and KSA, Xplore DMS now brings its unique form of Digital Marketing to Dubai.

WPP Group Plc Nestle Telenor
Zenith Optimedia Goody Abdul Latif Jameel Group, KSA
Y&R Johnston Press plc JWT
Brunel University Cressex High School ADCOM
London Met University British Council Hammersmith & West London College
Goody kitchen, KSA Brent Business Venture South London Business
TNG (InBiz) Lowe and Rauf The Right Business Network
World Travel Centre, London Basepoint Innovation Centres National Innovation Day, Bedfordshire
UK Regional TV & Radio Luton University Business School Social Media in Business – Accra, Ghana
Basics of Business Building, 2010 Social Media in Business – Atlanta, Georgia  

 

LEARN THE ART OF
DIGITAL PERSONA ENGAGEMENT

Search Person Optimisation TM -
Research and analytics processes should focus on the mind set of the "person searching"


Digital Persona Engagement TM –
Activities built around the Digital Persona TM of your ideal customer


Life Stream Connecting TM -
Where we use social media platforms to connect your brand into the life stream of that individual Digital Persona TM


Social Synthesis TM
Takes your content, be that video, images or text and turns it into powerful and sometimes viral brand equity


Social Symbiosis TM – -
The point at which co-existence occurs, where you and your customers have a mutually beneficial relationship.


DAY ONE:

MASTERCLASS CONTENT HIGHLIGHTS INCLUDE:

The Big Picture

  • Establishing your identity and your message
  • Finding your Tribe
  • It’s not about you, it’s about them
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • The consolidated approach

The Art of a digital conversation

  • Tweet etiquette
  • The benefits of following before twittering
  • How to join a conversation
  • How to be interesting on twitter

Practical SMM strategy development - Action Planning, campaign tracking and optimisation

  • Benchmarking
  • Setting audience perception outcomes
  • Setting commercial goals
  • Strategy architecture
  • Project plan – when, where and how the message should be pushed
  • Tracking and optimisation

Hedging to Protect revenues

The course is suitable for those at manager and executive level within:

  • Public Relations
  • Communications
  • Traditional Marketing
  • Digital marketing
  • E-commerce
  • Brand
  • Journalists
  • Academics

DAY TWO:

INTERACTIVE IMPLEMENTATION PROGRAM - PRACTICAL

SMM strategy development - Action Plan, tracking and optimisation Benchmarking
  • Understand where you are across networks and platforms
  • Ascertain your current level of activity posts, tweets, blogs etc
  • Understand what people are saying about you now
  • SEO benchmark - where do you rank
  • Conduct market research and competitor analysis

Defining campaign objectives - Setting audience perception outcomes

  • How you want to be perceived
  • What you want people say about you
  • How you want to your audience to engage with you

Defining campaign objectives - Setting commercial goals

  • What actions you want your audience to tak
  • Integrate commercial goals with social activity
  • Social keyword universe

Strategy architecture

  • Choose SN sites
  • Choose SB networks
  • Choose video networks
  • Choose blog networks & platforms
  • Choose generation
  • a) Written
    b) Videos & Images
    c) Rich media
  • Choose distribution platforms

Project plan

Set tasks
  • Daily
  • Weekly
  • Monthly
  • Ad-hoc

Social marketing schedule
  • Profiles - updates
  • Pages - articles
  • Groups - discussions
  • Rich media
  • Viral
  • On-Page

Brand awareness tracking
  • Groups - growth
  • Articles- read rates
  • Comments - feedback and perceptions
  • Re-Tweets - evangelist growth

Reputation management
  • Search engine alerts
  • Twitter alerts & trends
  • SN site searches
  • Chatter monitoring

Analytics and optimisation
  • TweetLater
  • Hootsuit
  • Facebook analytics
  • Google analytics for SM
  • TubeMogul
  • ROI conversion tracking
  • Campaign optimisation

 

TRAINER’S PROFILE:

SAMEER ABDUR REHMAN
CEO of XploreDMS
Sameer is the CEO of XploreDMS, a company specializing in providing innovative solutions, ensuring business objectives are met through by having an effective online presence. Prior to founding Xplore DMS, Sameer was Director of Xplore travels ltd and SI Sports.

Over the years Sameer and his team have ensured an online presence solves the purpose they are usually created within a business.

Sameer has written articles about online presence and been invited to various seminars and workshops to talk about how businesses can utilize the Internet and digital media effectively to achieve their business goals.

Recently Sameer shared a stage with Ron Holland one of UK’s top most entrepreneur and mentor. He is regularly invited to discuss how digital media is influencing businesses these days.

LAWRENCE LARTEY
Co-Founder and Chief Strategist of Xplore DMS.
Lawrence Lartey is the Co-Founder and Chief Strategist of Xplore DMS. Previously he was a Director and Co-founder of Pure Online
Genius & You Report Ltd.

Prior to his directorships Lawrence progressed a New Media career spanning eleven years where his knowledge and skills were highly
valued by various organizations including InfoSpace Inc, Deal Group Media and DoubleClick.

Specializing in the strategic development of business models for online ventures; his focus is on consumer engagement, commerciality,
and revenue stream identification.

Lawrence is a skilled public speaker and workshop trainer, and has a passion for teaching others, especially the youth. He is regularly invited to sit on panels at educational seminars and business events alike to share his knowledge of New Media



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